To dive deeper into any of these metrics, tap the right arrow next to the relevant category.In the top menu, you can choose a timeframe to view. View your content overview, including accounts reached, engagements, total followers and content shared.Open the Instagram app, go to your profile, and tap Professional dashboard.There’s no way to export the data into a report, but it gives you a good basic overview of your Instagram results. If you’re looking for quick info on the go, Instagram Insights offers basic Instagram analytics free within the Instagram app. Now that you know what to track, here’s how to see Instagram analytics data on your phone or on your computer. Start free 30-day trial How to see Instagram analytics Actionable insights to help you grow faster. TikTok: How many people watch a reel compared to an equivalent TikTok?įor more details on all the Instagram metrics, you should track depending on your goals for the platform – as well as how to track and calculate them – check out our full blog post specifically on Instagram metrics.īeautiful reports. Drop-off rate: How many people stop watching before the end.Reel interactions: Total likes, comments, shares, and saves.Reel shares: How many users shared your Reel.People watching your complete Story indicates your content is connecting with your fans. Completion rate: How many people watch your Story all the way through.Story engagement rate: Number of engagements as a percentage of followers or reach.The more engaging your content is, the more people will see it – thanks to the Instagram algorithm.
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